At Elevate 2009, we introduced an updated Max Code. The 11 principles outlined in the Code help Max International stay on course as we seek to be an A Company. We talk a lot about being an A Company because it’s who we want to be at our core. We want to contribute to something bigger than ourselves. Our primary reason for existing is to make a positive difference for individuals and society.

As we move forward as a company and grasp the opportunities before us, we have to guard against distraction, against quick gains that might sacrifice our ultimate goals. It may be tempting to follow the quick and easy path to success, but what if that path ultimately proves to be a dead end?

We have to constantly monitor our course, which is why The Max Code is the standard by which we will judge ourselves.

You can now find the Max Code on our website here. We want you to help us live up to these principles. It’s also important that you continue to bring new people to Max who believe in these same principles.

Thank you for helping us be an A Company!

Mike Larkins
President
Max International

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